Marketo Technical Architect

Jep Castelein is the premier Marketo Technical Architect who will quickly resolve Marketo technical challenges, ranging from integration and customization, to application of machine learning for predictive scoring.

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Marketo Technical Consulting Services

Integration / Customization

Optimize the native SFDC Sync, create a custom CRM sync, integrate with external systems or customize your forms.

Machine Learning / AI

Use Machine Learning to improve your lead scoring, segment customers and improve content targeting.

Data Warehouse / Reporting

Export Marketo data to an external data store for enrichment with other data and the creation of advanced reports.

About Jep Castelein

Jep Castelein is one of the most experienced Marketo technical architects with over 10 years of Marketo and Marketing Automation experience, including 8.5 years at Marketo’s own consulting team. He is able to solve the most challenging technical problems, while never losing sight of the “big picture” to ensure that the right problem is solved.

Jep has worked with both smaller and mid-size companies as well as Fortune 500 companies across a variety of industries. He’s familiar with many other marketing systems that are typically integrated with Marketo.

A typical consulting engagement ranges from 50 to 500 hours and takes anywhere between a couple of weeks and several months. Usually, a specific list of tasks is addressed during the engagement, while any issues that come up during the project will be addressed as time allows. Please contact Jep to discuss the details of your project.



Jep Castelein

Projects

This a sample of recent projects that Jep has worked on for various customers. Please fill out the contact form for additional details.

Luxury Hotel & Resort

Automatically send pre-arrival emails to guests with relevant events from an externally hosted event database; include the right events based on the guest’s arrival date

Dynamic Content, Custom Objects, Email Scripting, Marketo REST API

Work management software company

Development of a unified Form, including various Form customizations such as compliance with GDPR; Native SFDC sync optimization, including Campaign sync; Email & Landing Pages Template creation; Export to Redshift data warehouse

Marketo Forms, Forms 2.0 API (JavaScript), native sync, Marketo REST API, Redshift

Top 3 telecommunications company

Customized the native Marketo-SFDC sync to accommodate duplicates in SFDC without creating duplicates in Marketo. Optimized the sync for performance

native sync, webhooks, Marketo REST API

Fortune 100 software company

Enterprise architect role focusing on building a custom sync between Marketo and the CRM system; providing recommendations on a scalable architecture that is efficient and flexible, and is a good fit with the client’s existing architecture

Marketo REST API, various databases, message queues and cloud services

Online Publisher

Optimizing the custom sync between Marketo and PipelineDeals CRM, to provide more relevant info to sales and to fix errors that prevented leads from reaching sales; optimized website forms, including addition of reCAPTCHA to block hundreds of daily spam leads

Marketo Forms, reCAPTCHA, Zapier with custom JavaScript, PipelineDeals CRM

Experience Management Software Company

Short engagement to solve errors and performance issues related to the native SFDC sync and usage of the REST API

native sync, Marketo REST API

Contact

Jep is based in San Francisco and works nationwide. If you are interested in working with him, please fill out the form:

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